DEUTZWorld - Edition 2 - 2018

2 DEUTZ WORLD SPEZIAL Edition 2 3 GET ELECTRIFIED! CONTENTS IMPRINT DEUTZ WORLD SPECIAL Edition 2 Published by: DEUTZ AG Ottostraße 1, 51149 Cologne Person responsible: Matthias Burmeister, Marketing Director: Matthias Burmeister Phone: +49 (0)221 822 55 53 Fax: +49 (0)221 822 15 55 53 E-Mail: matthias.burmeister@deutz.com Editorial team and Design: Diamond media GmbH Printing: Druckerei Engelhardt Picture credits: DEUTZ AG, Andreas Möltgen, MPLUS ARCHITEKTEN, Nils Hendrik Müller, Stephan Pick Fotografie, shutterstock.com Note: Gender differentiation has not been applied in this document for reasons of improved legibility. The relevant terms apply for both genders in the sense of equal treatment. EDITORIAL Dr Ing Frank Hiller, Chairman of the Board of Management 3 “A CHANGE OF CULTURE IN THE ENGINE INDUSTRY” Michael Wellenzohn in dialogue with André Brockschmidt (continued from page 3) 4 AND THE WINNER IS … DEUTZ “Connect App” wins the Red Dot Award 2018: an honour for both app and company – in more ways than one 16 WELCOME TO COLOGNE “AM RHING” A glimpse into Cologne life: the colourful, vibrant metropolis on the on the Rhine looks back on 2000 years of history 18 INNOVATING THE FUTURE The new DEUTZ Innovation Center: the new DEUTZ Innovation Center has become a birthplace of ideas for the world of tomorrow 14 André Brockschmidt, Bauforum24.biz Dear readers, Our ELECTRIP week has passed, and it was a very exciting time for us indeed. And when I say “us”, I do not just mean the DEUTZ team. Above all, I mean you: our customers and partners. Thank you very much for being part of this special event and for letting us ‘electrify’ you. The test drives on our fully electric and hybrid drives were an absolute highlight – on land as on water. We have successfully turned our E-DEUTZ strategy into a live expe- rience for you, and I am glad to have you all on board for this project. Thank you for celebrating our progress in electrifying the off-highway segment with us. This special edition of our customer magazine will take you back to the highlights of the ELECTRIP week. You could not join us? We hope the photographs and articles will give you an impression of the event. Who knows what other major events may be coming up in the future – after all, DEUTZ never rests. We constantly keep developing ourselves and our products to meet your high requirements and expectations. To find out how, delve into this new issue of our customer magazine. We hope you enjoy the read. Yours, Dr Frank Hiller, CEO IMPRESSIONS DEUTZ ELEC TRIP 6